Pyrotechnics & Confetti - Budweiser's Dream Goal
Budweiser launched a nationwide marketing campaign calling for amateur footballers to send videos of their best goals to be analysed on TV. The campaign is called "dream goal" and was created by Anomaly London. Selected goals are shown and analysed in ads that will be hosted by Gary Neville, Jamie Redknapp, Ed Chamberlin and Martin Tyler and air on Sky Sports during professional games. The campaign was created to highlight the brand's support of grassroots football in Britain.
PYRO 1 were commissioned to help produce a promotional video for the campaign, which involved surprising a group of unsuspecting footballers taking part in a friendly match.
- Budweiser Presents
- Mile End, One night in March
- 22 unsuspecting guys
- One unforgettable game
"When someone scores a goal in a game of 5-a-side, the most they can normally hope for is a pat on the back - not pyrotechnics like these"